Scott Zeitzer

Scott Zeitzer
President / Owner P3 Practice Marketing

Scott Zeitzer is the President and owner of P3 Practice Marketing, a specialty marketing agency that has spent over 25 years working exclusively with orthopedic, spine, and neurology practices. With a Master's in Biomedical Engineering and a decade selling total hips, total knees, trauma devices, and CMF devices directly to orthopedists and neurosurgeons, Scott brings a perspective that most marketing professionals simply don't have: he understands what happens in the OR, in the clinic, and in the business office. That foundation shapes everything P3 does — from search and SEO strategy to patient acquisition and referral network development.

Through P3's parent company, Health Connective, Scott and his team have also built custom digital platforms for some of the largest names in medtech, including Stryker, Olympus, and Teleflex — including surgical case review portals, digital surgery platforms, and tools that manage co-branding and regulatory compliance. That work gives Scott a uniquely broad view of how physicians, practices, and the device and pharma companies that support them are navigating an increasingly complex digital landscape.

At MDLife Summit, Scott will address what independent and group practices need to know about marketing strategy, online visibility, and how the rise of AI-driven search is changing the way patients find and choose their surgeons.